Linker is a self-serve marketplace where brands hire vetted creators to produce sponsored posts, reels, Shorts, and long-form videos. Pay only on delivery — escrow protects both sides.

Pick a creator from the roster, send a brief (script direction, hooks, do/don't list), agree on a price, and pay into escrow. The creator delivers, you approve, escrow releases. No agency in the middle.

Every creator is engagement-verified, contracts are baked in, payments are escrowed, and we issue GST-compliant invoices. DMs lose receipts, contracts, and accountability.

Filter the roster by platform (Instagram / TikTok / YouTube), niche (beauty, tech, fitness…), follower band, language, and city. Save shortlists, share with your team, or post an open brief and let creators apply.

Creators set their own rates. Micro-creators (10–50k followers) start around ₹8k per deliverable; mid-tier (100–500k) sits around ₹25–60k; established names quote in lakhs. Linker takes a flat 10% platform fee.

Single-post or single-reel deals · Multi-creator launch campaigns · Always-on creator subscriptions · UGC-only buys (no posting, just footage you can repurpose) · Fully managed end-to-end production through Linker Studio.

Every campaign comes with a tracking dashboard: reach, impressions, engagement rate, link clicks, coupon redemptions, and (for Shopify / WooCommerce / Razorpay-connected stores) attributed revenue.

Over-scripting (kills the creator's voice). Hiring on follower count alone instead of engagement. Skipping the UGC rights add-on and then paying again to re-use the footage in paid ads. We flag all three in the brief flow.